Author: Yurii Ishchenko, Product Manager at Ciklum. Yurii has over 20 years of experience in Retail, E-commerce and Enterprise Applications product development. Passed a career path from a software developer to an IT manager in a large Ukrainian Retail and E-commerce company. At Ciklum, Yurіi manages the Accelerator Program that includes various E-commerce and DevOps accelerators, as well as Ciklum Toggler and Admin Dashboard products.
Most of the interaction between the client and the business now is done through digital products, the demand for the quality of applications increases accordingly. …
Author: Irina Vasilenko, Product Manager, Retail and eCommerce, Ciklum. Irina has over eight years of experience in product management in different domains including Retail and Digital Commerce, MarTech, FinTech. Seven years of digital marketing experience. SAFe 4 PO/PM. Irina is a manager of such Ciklum products and solutions as Sales Booster, Loyalty, Retail Unified Commerce Kit.
An important attribute of product marketers and sales managers is the ability to adapt and respond quickly to a changing situation. Artificial intelligence (AI) is actively taking root in our lives, and the world of sales and marketing is changing at a rapid pace.
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Author: Olga Ruiz, Business Development Director at Ciklum
The betting and gambling industry is not immune to the effects of COVID-19 and the triggered crisis. All the world sports leagues came to a standstill, with betting activities also suspended. Many land-based casinos have been closed or limited functioning. During the COVID times, certain countries have also updated the regulatory restrictions which do not allow consumers anymore to use credit cards to gamble. However, the iGaming industry is now talking not only about the challenges but also about the opportunities. …
Technological advancements in the field of artificial intelligence and machine learning have created new possibilities for chatbots in a variety of human activities.
More than 100 million Amazon Alexa and 52 million Google Home devices have been sold so far. According to forecasts, sales could exceed $10 billion and $7.5 billion by 2020 respectively.
According to the Digital Marketing Institute, the implementation of AI-based chatbots in business is forecasted to rise and over 80% of businesses are expected to integrate some kind of intelligent 24/7 virtual assistants into their marketing by 2020.
More businesses are incorporating chatbots in their operations…
What keeps a customer coming back for more? Perhaps your company offers an incredible product or service, a best-in-class choice that users seek out above all others. It could be a matter of convenience if your solutions are widely available for customers to access. Or maybe your customer service allows users to conveniently connect with your organization to make a purchase or address an issue.
Many of these possibilities can apply to any company because they speak to a universal theme: the customer experience. A proper customer experience will leave customers satisfied by making it easy for them to engage…
“If it ain’t broke, don’t fix it” may have been an appropriate maxim for farm equipment or machines that don’t evolve with the times. But when it comes to software development, breaking things is the norm. The best coders, developers and hackers constantly take apart apps in order to refine their codebases, scouring for solutions line by line to make apps run more efficiently and more intelligently.
But to truly shake up development and make apps run at their highest potential, new development tools need to be embraced. This may include the need to adjust to a new workflow or…
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